Net Nanny's Ad-Free: Product Description

At the top of its class! With its built-in protection against harmful spyware, its ability to block intrusive and annoying advertisements in many programs, not just web browsers, and the Net Nanny commitment to freedom of choice through open and editable lists, Ad-Free is the superior choice. Compare for yourself! Net Nanny's Ad-Free stands head and shoulders above the competition. Download Only North America Europe United Kingdom

Introducing Net Nanny's Ad-Free. Net Nanny's Ad-Free stops disruptive online advertisements from cluttering web pages, instant messengers, and file sharing applications (P2P). With advertisers using more demanding and intrusive technologies to spread their messages and

100% Compatible

Ad-Free is compatible with our best-selling parental control software. Use Ad-Free to expand the capabilities in our award-winning Internet filter.

learn more about you, Net Nanny's Ad-Free is an essential tool for regaining control of your browsing experience, and preserving your privacy, security, and safety online.

How is Ad-Free better than the competition? Every utility in the category of ad blocking offers certain basic features: pop-up and pop-under prevention, blocking of distracting advertisements from web pages, etc. The two leaders in the ad-blocking category, Pop-Up Stopper and Ad Subtract, are both established products. Net Nanny's Ad-Free was built to offer 1st-in-class advantages over these products, setting the bar for complete blocking of all types of advertisements on the Internet. With Net Nanny's name recognition and superior feature set, Ad-Free is positioned to take the lead in the category.

Advertising is more than just a web phenomenon. Though web advertisements are the best known among the annoyances consumers encounter every day, they are not the only source of frustration for the avid Internet user. There are now a proliferation of Internet applications that are capable of downloading and displaying advertisements. These range from file sharing applications like the controversial KaZaA, to instant messaging programs like Microsoft's own MSNMessenger.

There are entire classes of applications known as "ad-ware", a close cousin to freely available shareware, which support Internet advertisements of all shapes and sizes. These applications launch automatically when a computer is turned on, and they provide every bit the annoyance and intrusiveness that advertisements in web pages do. In some cases, web advertisements in this category

World-wide

are more trouble than in web browsers-their tracking capabilities are out of reach of the capabilities of popular ad blocking software.

Net Nanny's Ad-Free breaks down these barriers between web site advertising and ad-ware. It is the only product available today that is capable of restricting unscrupulous and annoying advertisements from a whole range of popular applications.
 

It's not a black and white world. Ad blocking programs use built-in lists, keywords, and other methods to identify advertisements from the stream of information downloaded by Internet users. These methods, while very useful, are also imperfect. They lack the

Advertisements threaten privacy. A telephone poll of 1,014 adults conducted by Harris Interactive and Business Week found that: 89% were uncomfortable with schemes that merged tracking of browsing habits with an individual's identity. 63% were uncomfortable with tracking users' movements on the Internet, even when the clickstream was not linked to personally identifiable information.

ability to decide between "good advertisements" and "bad advertisements". As a result, over-blocking can occur in many ad-blocking systems.

The Net Nanny name has always stood for freedom, representing the right of individuals to choose what information they will consume and which they will ignore. Ad-Free is a continuation of this tradition, which has gone on since the company released the world's first Internet filter in 1995. Ad-Free's black lists, white lists, and program options are completely editable. No other ad-blocker on the market can make that claim.

The upside is that consumers can always make informed choices about what their software is or is not allowing to come through to their computer screens. Editable and viewable lists also promote awareness in the community about what advertisers are doing to track individuals.

Some advertisements are down-right vicious. Advertisements, though intrusive pests, do not often get associated with criminal behavior in the offline world. On the Internet, though, some advertisements do more than just promote products-they install software on your computer that can be used to obtain personal information, credit cards, passwords, and a variety of other sensitive data. The programs that perform these tasks are called spyware. Like computer viruses, they use deception to gain control over a person's computer. Unlike viruses, they often carry their payload inside of web advertisements usually assumed to be harmless by consumers.

Net Nanny's Ad-Free offers protection from spyware, a distinction among the leading programs in the ad-blocking category. Ad-Free prevents spyware from spreading an individual's personal information around the Internet. Pop-Up Stopper and AdSubtract lack the ability to protect consumers from the most dangerous kinds of advertisements on the Internet.

Net Nanny's Ad-Free is heads above the competition. With its built-in protection against harmful spyware, its ability to block intrusive and annoying advertisements in many programs, not just web browsers, and the Net Nanny commitment to freedom of choice through open and editable lists, Ad-Free is way ahead of the market leaders. The Net Nanny name is synonymous with Internet filtering and safety, which gives consumers a recognizable brand to choose in a sea of choices which largely appeal to more technically inclined computer users. Ad-Free has more of the features customers need to prevent distractions, protect their privacy, and view the content they want to see.

System Requirements

• Windows XP Home or Professional, Windows 2000 Professional, Windows NT 4 SP5, Windows Me, Windows 98 SE
• Internet Explorer 5.01-6; AOL 8, 7, and 5; Netscape Navigator 4.08, Netscape Communicator 4.7x, Netscape 6.x and 7.
• Pentium, Pentium II, Pentium III, Pentium 4, Celeron or AMD Athlon (K6/2 or higher) processors
• 32 MB of RAM
• 4 MB of available hard disk space

Compatible with your Internet Provider

• Net Nanny's Ad-Free is compatible with AOL, Earthlink, MSN, Yahoo!, and all major ISPs.